First by Van Cleef & Arpels: a seductive revolution

First by Van Cleef & Arpels: a seductive revolution

When I think of a woman’s femininity, in addition to her personality, the way she dresses and the way she moves, I also think of her choice of jewelry and the perfume she wears.

In 1976, the Parisian Maison (production house) Van Cleef & Arpels, known for its high-end jewelry creations, came up with the first-ever “jewelled perfume”: First, an aldehydic floral fragrance by the ‘nose’ Jean-Claude Ellena, innovative both in its packaging and in its formula.

The cap of the curvy bottle was inspired by the shape of the pendants made by the famous ‘Maison’; I would say, a stroke of genius! It was an intuitive and sober marketing idea, whose messages of femininity and elegant sensuality recall both the perfume and the jewelry designed by Van Cleef.

The fragrance is as precious as the bottle that contains it. According to my studies, it was the first to be made with the blend of jasmine of Grasse with the scent of currant, i.e. high-quality raw materials and intense fragrance…
Van Cleef & Arpels’s First: a seductive revolution.

Today, in the niche perfume sector, what scent would you consider “revolutionary”? Let’s talk…

Maison: Van Cleef & Arpels
Fragrance creator: Jean-Claude Ellena
Year: 1976
Bottle designed by: Van Cleef & Arpels
Olfactory family: aldehyde floral

Head notes: aldehyde harmony, peach, raspberry, hyacinth, black currant
Heart notes: jasmine, rose, carnation, orchid, lily of the valley, tuberose, iris
Base notes: sandalwood, amber oak musk, vetiver

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